by Melanie Herron | Aug 30, 2012 | Blog
After reading an excellent post today on how much personal information doctors should share when talking to patients, I wanted to further extrapolate on the topic. I am a firm believer in the benefits of self-disclosure, as long as it benefits the patient. The...
by Melanie Herron | Aug 10, 2012 | Blog
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is unwilling to look them in the...
by Melanie Herron | Aug 1, 2012 | Blog
Social media marketing has become one of the best ways to market a medical practice. It’s an inexpensive and versatile way to connect with both existing and potential patients. Despite its popularity, some medical facilities are intimidated about using social media,...
by Melanie Herron | Jul 11, 2012 | Blog
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
by Melanie Herron | May 16, 2012 | Blog
A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...
