by Melanie Herron | Nov 2, 2011 | Blog
When most people think of marketing, they envision traditional outbound marketing consisting of direct mail, television, radio, cold-calls, and print advertising. Outbound marketing’s main focus is finding new patients. Depending on the medical specialty and...
by Melanie Herron | Oct 3, 2011 | Blog
The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined. Everyone wants to make more money and spend less money. To achieve this, medical practices must be...
by Melanie Herron | Sep 28, 2011 | Blog
Big changes are happening in healthcare and patients are pleased! Beginning in 2013, the Centers for Medicare and Medicaid will begin withholding 1% of reimbursements from hospitals. This amount will be reimbursed back relative to how they perform on patient surveys...
by Melanie Herron | Sep 20, 2011 | Blog
Social media’s ever growing presence has created a sense of need among many medical practices. The need that is felt is to have an online presence because that is what the competition is doing. While it is important to keep stay tuned in to the competition, it cannot...
by Melanie Herron | Sep 12, 2011 | Blog
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to attract new business. A recent trend within the healthcare industry involves utilizing online sites such as Groupon and...
