by Melanie Herron | Apr 25, 2011 | Blog
According to a recent study, more than 80 percent of Americans now turn to the Internet for answers to their medical concerns. This statistic means that only one out of every five patients you see will actually come to you first for information and advice. However,...
by Melanie Herron | Apr 18, 2011 | Blog
It’s nearly impossible for a business to maintain a perfect reputation with 100 percent of their customer base. Patients, like customers, are all individuals with varying personalities. Some of them may be outspoken fans who sing your praises to everyone they meet....
by Melanie Herron | Apr 11, 2011 | Blog
Since the advent of social media, users across the planet have become addicted to sharing information online, whether it is news, media, or opinion. There’s something subtly attractive about having the freedom to express one’s opinion in a place where countless others...
by Melanie Herron | Apr 4, 2011 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
by Melanie Herron | Mar 28, 2011 | Blog
More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...