by Melanie Herron | Aug 21, 2015 | Blog
Finding affordable ways to build a brand and generate new leads and patients is a top priority for most healthcare decision makers. Yet, many businesses get in the rut of marketing the same way over and over, just because that is how its always been done. Today’s...
by Melanie Herron | Jul 21, 2015 | Blog
Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...
by Melanie Herron | Sep 19, 2014 | Blog
Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effective medical marketing strategies are mainstream with...
by Melanie Herron | Sep 12, 2014 | Blog
Most medical practices, especially specialists, rely heavily on referring physicians and word-of-mouth to keep their waiting rooms full of patients. In fact, it is estimated that 80 percent of new patients come from these sources. This is fine assuming the referring...
by Melanie Herron | Aug 1, 2014 | Blog
When you have a question about something you probably go to Google or another search engine to try to find the answer. Have you ever been overwhelmed with a myriad of unrelated web links you receive in your search results? You then adjust your search by changing your...
