Email marketing isn’t dead. Social media marketing isn’t the only game in town. Marketing has evolved, and most businesses have seen the benefits of using digital tactics such as social media marketing to grow their business. Or perhaps they see that their...
Today’s consumers are bombarded with marketing communication from businesses. This often results in all emails except those considered worthy of opening, ending up in the trash. For healthcare organizations trying to stand out, it may seem that email marketing has...
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
