by Melanie Herron | Oct 16, 2014 | Blog
The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined. It is the goal of every businesses to make more money while spending less. To achieve this, medical...
by Melanie Herron | Oct 7, 2014 | Blog
Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...
by Melanie Herron | Feb 21, 2014 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
by Melanie Herron | Nov 22, 2013 | Blog
Growing a medical practice in today’s competitive marketplace can be challenging regardless the specialty. Healthcare consumers are more savvy and educated about their options. They make choices differently. They expect more from their healthcare providers. That is...
by Melanie Herron | Sep 12, 2013 | Blog
It’s September, which means the year will be over in less than 3 months. It’s now time to start planning for 2014. To plan for the new year: 1. Analyze the Year’s Performance An effective way of analyzing the practices medical marketing strategy for the year is...
