by Melanie Herron | May 2, 2012 | Blog
A recent article I read titled, Improving Hospital Patients’ Experience is Just a Phone Call Away, brought to mind a blog we wrote in 2010 on the importance of the physician phone call for patient retention. If you missed that blog post, you can read it here....
by Melanie Herron | Apr 16, 2012 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Apr 2, 2012 | Blog
The medical industry has become highly competitive. Patients now have a choice in where they go for their healthcare. They expect their providers to treat them well, to offer state-of-the-art medical equipment, a friendly staff, and a powerful web presence. When...
by Melanie Herron | Mar 20, 2012 | Blog
Facebook has made many changes to their platform recently. One you may have already noticed is the implementation of the timeline format in profiles. All business pages are now in line to be converted to this format on March 30, 2012. Many businesses rely on Facebook...
by Melanie Herron | Mar 12, 2012 | Blog
The healthcare industry is both challenging and rewarding when it comes to delivering quality patient care. Every employee that has a patient facing role within the organization strongly influences patient satisfaction. They do this through the interaction they have...
