Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...
If your loved one had to be a patient at your practice or hospital, how would you feel? Would you be confident that the care they would receive by everyone who crossed their path would be exemplary? Would they have a positive patient experience? What about if the...
In marketing, when it comes to measuring results, some things aren’t crystal clear. While some campaigns provide a clear roadmap to its success or failure, others can get downright confusing. Content marketing is an area that tends to lean towards the latter. However,...
The importance of sharing content as a marketing strategy has proved to be one of the most effective ways to grow a business. It not only educates and informs, but it also provides businesses with an opportunity to position themselves as thought leaders in their...
