by Melanie Herron | Apr 19, 2018 | Blog
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
by Melanie Herron | Nov 6, 2015 | Blog
Your facility has a holiday savings event coming up. You’ll be giving free mini facials, product demonstrations and samples, and you’ve even decided to add some fun contests into the day for those who attend. But if you’re simply relying on a newspaper or television...
by Melanie Herron | Jul 29, 2015 | Blog
Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Each blog provides a new way to be found by search engines through the use of unique keywords. Blogs allow businesses to provide information on a variety of...
by Melanie Herron | Mar 19, 2015 | Blog
Challenge: Your website is getting lots of visitors, but considering the amount of views your site gets per day, the majority are not converting to leads or patients. A common problem many businesses experience is the lack of conversion on their medical website. Not...
by Melanie Herron | Dec 31, 2014 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
