by Melanie Herron | Sep 29, 2016 | Blog
Communication is vital for a patient’s health and helps deepen the provider/patient relationship. Studies show that there is a strong correlation between the communication skills of the healthcare team and the patients ability to follow recommendations. Here are...
by Melanie Herron | Aug 3, 2016 | Blog
Negative reviews are an unfortunate reality of life. There is no way in the world to make every customer or patient happy all the time. There is always going to be something that could have been done better or differently in a customer or patient’s life. When the...
by Melanie Herron | Jul 31, 2016 | Blog
Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run...
by Melanie Herron | Jun 29, 2016 | Blog
Word of mouth (WOM) marketing is considered by 59% of small business owners to be the most effective form of marketing. Yet, many healthcare organizations fail to use WOM to its’ full potential. This is especially true for medical practices, where smaller marketing...
by Melanie Herron | Jun 15, 2016 | Blog
The need with which healthcare providers share information with patients must evolve to meet the regulatory requirements of Meaningful Use, Value-based purchasing and the Hospital Readmissions Reduction Program. In order to improve compliance and outcomes, these...
