by Melanie Herron | Jun 8, 2015 | Blog
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
by Melanie Herron | May 12, 2015 | Blog
The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...
by Melanie Herron | Apr 17, 2015 | Blog
In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....
by Melanie Herron | Apr 2, 2015 | Blog
Social media marketing has become an important marketing tool for many businesses, including healthcare. Social media provides an outlet for connecting with existing patients and meeting new ones. The trick, however, is to be strategic and purposeful with your social...
by Melanie Herron | Mar 19, 2015 | Blog
Challenge: Your website is getting lots of visitors, but considering the amount of views your site gets per day, the majority are not converting to leads or patients. A common problem many businesses experience is the lack of conversion on their medical website. Not...
