by Melanie Herron | Dec 31, 2014 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Dec 23, 2014 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
by Melanie Herron | Dec 19, 2014 | Blog
One of the most important steps to effectively market a medical practice is to have a plan. Knowing where you were and where you want to be from a growth standpoint is essential. Here are three tips to building a successful marketing strategy that will put you on the...
by Melanie Herron | Dec 12, 2014 | Blog
As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. Patients have a choice and it is important to...
by Melanie Herron | Dec 5, 2014 | Blog
The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...
