by Melanie Herron | Jan 25, 2013 | Blog
A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...
by Melanie Herron | Jan 11, 2013 | Blog
If you are looking for ways to create a bigger presence for your medical practice or facility look consider social media. Social media provides a powerful way to increase a medical practices exposure to potential patients. Social media marketing is one of the best...
by Melanie Herron | Jan 4, 2013 | Blog
Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or...
by Melanie Herron | Dec 26, 2012 | Blog
The reputation of a medical provider can drive the success or failure of a medical practice. Patients today use the internet to share their experiences with others. It is vitally important that medical providers take a proactive approach to online reputation...
by Melanie Herron | Dec 18, 2012 | Blog
Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found...
