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Discovering Your Social Media Sweet Spot

Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...

Marketing Without A Plan is Dangerous Work

Marketing a medical practice without a plan can be compared to driving to a destination without directions. Chances are you are going to get lost. Some practices believe that because they do not have much of a marketing budget they can just get by advertising as...

Doctors: Make Eye Contact with Your Patients

Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is unwilling to look them in the...

The Dos and Don’ts for Using Facebook in Healthcare

Social media marketing has become one of the best ways to market a medical practice. It’s an inexpensive and versatile way to connect with both existing and potential patients. Despite its popularity, some medical facilities are intimidated about using social media,...

Standing Out in a Competitive Medical Marketplace

What makes your practice stand apart from the competition? Why should a patient choose your practice over another’s? Differentiating your practice from others in your specialty and within your community is essential for success. If you are working hard trying to keep...