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Tracking Your Social Media Return on Investment

Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...

What Patients Really Want from Their Doctor

We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research recently conducted a study of...

Discovering Your Social Media Sweet Spot

Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...

Marketing Without A Plan is Dangerous Work

Marketing a medical practice without a plan can be compared to driving to a destination without directions. Chances are you are going to get lost. Some practices believe that because they do not have much of a marketing budget they can just get by advertising as...

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