by Melanie Herron | Jul 11, 2011 | Blog
This week an article featured on KevinMD.com highlighted a growing quandary in the medical community – how to balance social media with online professionalism. The article, written by a medical student, talks briefly about how new and upcoming medical school graduates...
by Melanie Herron | Jul 6, 2011 | Blog
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
by Melanie Herron | Jun 27, 2011 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...
by Melanie Herron | Jun 20, 2011 | Blog
One of the most important things you can do in order to drive traffic to your healthcare website from a search engine is to create and maintain an online blog. We here at MindStream Creative stress this frequently, because it is a fun and fairly straightforward way to...
by Melanie Herron | Jun 6, 2011 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
