by Melanie Herron | Jul 23, 2018 | Blog
Most businesses rely on reviews to help them grow. Today, leery customers flock to the internet to scour review sites before making any buying decisions. In healthcare, consumers are heavily relying on patient reviews when choosing a healthcare provider. Understanding...
by Melanie Herron | Jun 21, 2018 | Blog
Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...
by Melanie Herron | May 31, 2018 | Blog
Despite the availability of technology to continue patient conversations online, the foundation of medicine stems from face-to-face interactions. The heart and soul of healthcare lie in human contact, genuine concern, and empathy. Technology has allowed businesses...
by Melanie Herron | Apr 26, 2018 | Blog
Just as each person is unique, so too is the type of marketing that resonates with and propels them to buy. Thankfully, there are guidelines for to help businesses successfully market across generations. Here are five tips to help you build your brand across...
by Melanie Herron | Apr 19, 2018 | Blog
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
