by Melanie Herron | Jun 27, 2012 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
by Melanie Herron | Apr 26, 2012 | Blog
If you have a website, it is highly likely that you have heard about the importance of having unique content on the site. Unique content is content that has not been reproduced or duplicated from any other site. It is content that is 100% yours. Many medical and...
by Melanie Herron | Feb 27, 2012 | Blog
Implementing social media within the medical industry is something that I am a strong proponent of. I believe it is a great way to get your voice heard by not only your patients and prospective patients, but people across the globe. Social media is the platform with...
by Melanie Herron | Nov 9, 2011 | Blog
There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. North Carolina based hospital system, Wake Med, is doing just that through their radio and print...
by Melanie Herron | Jul 26, 2011 | Blog
July marks the halfway point through the 2011 calendar. It is an important time of the year to pause and assess where you are as a medical practice with respect to your 2011 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or...
