by Melanie Herron | May 9, 2011 | Blog
A few weeks ago, we talked about how, as a doctor, it is your obligation to go to the patient with answers if the patient will not come to you for medical information. As you may have noticed, the health-related searching trend on Google is only increasing. It is...
by Melanie Herron | Apr 25, 2011 | Blog
According to a recent study, more than 80 percent of Americans now turn to the Internet for answers to their medical concerns. This statistic means that only one out of every five patients you see will actually come to you first for information and advice. However,...
by Melanie Herron | Apr 18, 2011 | Blog
It’s nearly impossible for a business to maintain a perfect reputation with 100 percent of their customer base. Patients, like customers, are all individuals with varying personalities. Some of them may be outspoken fans who sing your praises to everyone they meet....
by Melanie Herron | Mar 1, 2011 | Blog
Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s well being, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your practice....
by Melanie Herron | Feb 17, 2011 | Blog
The aesthetic appearance of a medical office can often mean the difference between one that grows and one that does not. Medical marketing not only includes creating a campaign that helps grow your practice, it also includes helping you implement the changes needed to...