by Melanie Herron | Aug 12, 2015 | Blog
Improving the patient experience is priority one for most healthcare organizations. They realize that one of the most effective medical marketing strategies is a happy patient. Yet the way many go about achieving this falls short. While free Wi-Fi and comfortable...
by Melanie Herron | Feb 25, 2015 | Blog
The techniques used today to effectively market a medical practice have changed dramatically from what was used just a few years ago. Patient’s expectations have changed and they are vocal about what they want from their healthcare provider. In order to not only...
by Melanie Herron | Jan 30, 2015 | Blog
A few years ago I received a call from my daughter’s pediatric dentist. We were very pleased with the quality of care received from the practice but had to switch to another provider due to insurance changes. Her dentist was calling to thank me for the kind words I...
by Melanie Herron | Jan 9, 2015 | Blog
The patient experience is one that can propel a medical practice towards success or can be its downfall. It is virtually impossible to maintain a perfect patient satisfaction rating; however practices should strive towards it. Online business listing sites such as...
by Melanie Herron | Dec 23, 2014 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
