by Melanie Herron | Apr 28, 2014 | Blog
Social media has made a significant impact on the healthcare industry. It has changed the way patients find doctors and changed the way doctors communicate with both prospective and existing patients. It has given the healthcare industry a platform for sharing...
by Melanie Herron | Apr 21, 2014 | Blog
The internet has become a primary source of new patients for the healthcare industry, making it an important component to any medical marketing strategy. According to Pew Internet Project’s January 2014 survey, 72% of patients are using the internet for health...
by Melanie Herron | Apr 11, 2014 | Blog
We are all guilty of it. We get caught up in what we are doing and focused on completing our job that we forget to smile. In a patient or any other customer-facing career, a smile is an integral part of building trust. A smile eases tension and adds warmth. Think...
by Melanie Herron | Mar 21, 2014 | Blog
Customer service within the healthcare arena is an integral part of a patients’ experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care...
by Melanie Herron | Mar 7, 2014 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
