by Melanie Herron | Dec 16, 2013 | Blog
For many practices, the seasons present varied marketing opportunities. Certain procedures and treatments are performed best during specific times of the year. Different seasons also bring patients in that you do not normally see during other times of the year. Though...
by Melanie Herron | Dec 5, 2013 | Blog
We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research conducted a study of 400 baby...
by Melanie Herron | Nov 22, 2013 | Blog
Growing a medical practice in today’s competitive marketplace can be challenging regardless the specialty. Healthcare consumers are more savvy and educated about their options. They make choices differently. They expect more from their healthcare providers. That is...
by Melanie Herron | Oct 4, 2013 | Blog
As mentioned in previous blog posts, it is very important to utilize the fact that employees can be advocates for your practice. An engaged employee will be able to ask open-ended questions of potential patients, uncovering the best services and procedures to them at...
by Melanie Herron | Sep 27, 2013 | Blog
More often than not, a patient’s first contact with your practice is through your employees. The impression that this encounter makes paves the way for your practices success or failure. The power of a genuine smile and interest is priceless. When people are...
