by Melanie Herron | Feb 14, 2014 | Blog
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
by Melanie Herron | Oct 30, 2013 | Blog
As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. Take a step back and let that thought sit. Practices often become preoccupied with attracting new patients either through advertising...
by Melanie Herron | Aug 22, 2013 | Blog
The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...
by Melanie Herron | Jun 6, 2013 | Blog
Thank you for ____________. According to the Merriam Webster dictionary, the phrase “thank you” is a polite expression of one’s gratitude., The question that arises is: are you thanking your patients? The words thank and you combined is a powerful phrase that can put...
by Melanie Herron | Feb 25, 2013 | Blog
A common question we receive when talking with clients and prospects about online review sites is whether or not it is appropriate to request that patients share their experience online. Our answer at MindStream Creative is absolutely! If you are providing high...
