by Melanie Herron | Apr 4, 2011 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
by Melanie Herron | Mar 1, 2011 | Blog
Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s well being, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your practice....
by Melanie Herron | Feb 17, 2011 | Blog
The aesthetic appearance of a medical office can often mean the difference between one that grows and one that does not. Medical marketing not only includes creating a campaign that helps grow your practice, it also includes helping you implement the changes needed to...
by Melanie Herron | Jan 24, 2011 | Blog
The doctor-patient network is a web of interconnecting relationships forged between each person who steps through your door. A key strategy for effectively growing an aesthetic practice is optimizing patient referrals, but as a provider, it is important to understand...
by Melanie Herron | Jan 20, 2011 | Blog
As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...
