by Melanie Herron | Nov 20, 2014 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
by Melanie Herron | Oct 31, 2014 | Blog
Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media is arduous. Once the presence has been established, practices often find themselves waiting...
by Melanie Herron | Sep 12, 2014 | Blog
Most medical practices, especially specialists, rely heavily on referring physicians and word-of-mouth to keep their waiting rooms full of patients. In fact, it is estimated that 80 percent of new patients come from these sources. This is fine assuming the referring...
by Melanie Herron | Sep 5, 2014 | Blog
Your website is one of the most important medical marketing tools in your arsenal. The purpose of a website is not to list everything imaginable about your practice. It is to get the visitors to take action based upon the information provided. This can be filling out...
by Melanie Herron | Feb 14, 2014 | Blog
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
