by Melanie Herron | Nov 30, 2010 | Blog
Big changes have been approved this year that will dramatically decrease the amount of money consumers can put aside into flexible spending accounts (FSA). This change can negatively impact medical practices that accept FSA dollars as payment for performed procedures...
by Melanie Herron | Oct 1, 2010 | Blog
LASIK is under fire again. Laser-Assisted In Situ Keratomileusis (LASIK), was recently in the news because of a study on the high percentage of side effects experienced. These side effects reported include glare and halos. I began working in the refractive industry...
by Melanie Herron | Sep 14, 2010 | Blog
I am unfortunately, not surprised when I hear that patient wait times are high in the majority of medical practices out there. Emergency appointments happen that often push the provider to run behind. This often causes patients to become frustrated and dissatisfied...
by Melanie Herron | Jul 15, 2010 | Blog
There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. Medical marketing today is not just getting patients to buy things. You must connect with your...
by Melanie Herron | Jun 22, 2010 | Blog
With all the advancements in medicine, today’s healthcare environment has devolved when it comes to communication and patient satisfaction. Physicians are feeling the pressure now more than ever, to see a greater number of patients each day due to the increase...
