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Marketing 101: Becoming a Medical Marketing Leader

It is an old adage that leaders are made through perseverance. Doctors have already become leaders by becoming medical servants to the masses but more often than not, they are lacking in the marketing department. “If everyone were to jump off a bridge, would you?”...

How Videos Turn Prospects into Patients

One of the most effective ways to generate new website leads that turn prospects into patients is through video content.  Video content is attention getting. It has become more important for providers to add this essential content to their websites as consumers lean...

Don’t Put All Your Marketing Eggs in One Basket

When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...

Blogging Effectively Between Patients

Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization....

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