by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
by Melanie Herron | Sep 27, 2012 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | Aug 22, 2012 | Blog
Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...
by Melanie Herron | Aug 1, 2012 | Blog
Social media marketing has become one of the best ways to market a medical practice. It’s an inexpensive and versatile way to connect with both existing and potential patients. Despite its popularity, some medical facilities are intimidated about using social media,...
by Melanie Herron | Jul 27, 2012 | Blog
What makes your practice stand apart from the competition? Why should a patient choose your practice over another’s? Differentiating your practice from others in your specialty and within your community is essential for success. If you are working hard trying to keep...
