by Melanie Herron | Apr 16, 2012 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Mar 20, 2012 | Blog
Facebook has made many changes to their platform recently. One you may have already noticed is the implementation of the timeline format in profiles. All business pages are now in line to be converted to this format on March 30, 2012. Many businesses rely on Facebook...
by Melanie Herron | Mar 8, 2012 | Blog
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 800...
by Melanie Herron | Feb 27, 2012 | Blog
Implementing social media within the medical industry is something that I am a strong proponent of. I believe it is a great way to get your voice heard by not only your patients and prospective patients, but people across the globe. Social media is the platform with...
by Melanie Herron | Feb 9, 2012 | Blog
The Internet has evolved into a place for not only knowledge, but also communication. According to California Healthcare Foundation, 80% of Internet users gather health information online. Even with its popularity, many physicians are apprehensive about starting a...
