by Melanie Herron | Nov 2, 2011 | Blog
When most people think of marketing, they envision traditional outbound marketing consisting of direct mail, television, radio, cold-calls, and print advertising. Outbound marketing’s main focus is finding new patients. Depending on the medical specialty and...
by Melanie Herron | Oct 17, 2011 | Blog
Social media has become very common within the healthcare arena, especially when paired with a medical marketing strategy. Medical practices and hospitals are opening their doors to a new way to reach potential patients. Those who have had concerns about whether or...
by Melanie Herron | Sep 20, 2011 | Blog
Social media’s ever growing presence has created a sense of need among many medical practices. The need that is felt is to have an online presence because that is what the competition is doing. While it is important to keep stay tuned in to the competition, it cannot...
by Melanie Herron | Sep 12, 2011 | Blog
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to attract new business. A recent trend within the healthcare industry involves utilizing online sites such as Groupon and...
by Melanie Herron | Aug 8, 2011 | Blog
Let’s face it, marketing a medical practice costs money. It also takes time and experience to do it properly. Depending on the medical practice or facilities specialty, there may not have been a need to market previously. As the medical industry becomes more...
