by Melanie Herron | Feb 25, 2015 | Blog
The techniques used today to effectively market a medical practice have changed dramatically from what was used just a few years ago. Patient’s expectations have changed and they are vocal about what they want from their healthcare provider. In order to not only...
by Melanie Herron | Feb 11, 2015 | Blog
Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your medical practice....
by Melanie Herron | Dec 31, 2014 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Nov 26, 2014 | Blog
The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...
by Melanie Herron | Nov 20, 2014 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
