by Melanie Herron | Apr 2, 2015 | Blog
Social media marketing has become an important marketing tool for many businesses, including healthcare. Social media provides an outlet for connecting with existing patients and meeting new ones. The trick, however, is to be strategic and purposeful with your social...
by Melanie Herron | Feb 25, 2015 | Blog
The techniques used today to effectively market a medical practice have changed dramatically from what was used just a few years ago. Patient’s expectations have changed and they are vocal about what they want from their healthcare provider. In order to not only...
by Melanie Herron | Feb 11, 2015 | Blog
Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your medical practice....
by Melanie Herron | Dec 31, 2014 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Dec 5, 2014 | Blog
The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...
