by Melanie Herron | Nov 28, 2012 | Blog
Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding...
by Melanie Herron | Oct 17, 2012 | Blog
The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don’t have the time to get started nor...
by Melanie Herron | Sep 27, 2012 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | Aug 22, 2012 | Blog
Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...
by Melanie Herron | Jul 5, 2012 | Blog
We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...
