Your website is probably the most important medical marketing asset in your arsenal. Think about it. It is often the first way a patient is introduced to you and your practice. What kind of impression does your website make? Is it engaging? Is it easy to navigate? Does it have clear calls to action? It should; in fact, it must in order to get the coveted phone call. Here are some tips to help you understand what is truly needed to make a great impression online while maximizing your website redesign dollar.
Build Your Site for Tomorrow
Price tag concerns can often impede the process of building a site that will last for years to come. If you want your practice to look like it is cutting edge, start with your website. Incorporate high-quality images into your site as well as innovative features that make the website visitor want to scroll and move around on your site. A custom website that is beautiful, functional and unique doesn’t need to cost a fortune, so do your homework when researching web designers.
Responsive Websites are a Must
Mobile marketing is the future. Earlier this year mobile Internet usage surpassed PC usage for the first time in history. In order for your web visitors to have a pleasant experience on your site, it should be responsive. A responsive website can be viewed seamlessly on a variety of devices – whether table, smartphone or PC. There is no zooming required to see the content on the page. The website automatically adjusts so the content is easy to read.
Take Control of Your Website Back
One of the most frustrating things a web client can experience is the inability to make simple changes to their site. Why wait for a Webmaster to add your current plastic surgery or aesthetics special to your site? Take back control and have your website built on a fully integrated content management system (CMS). At MindStream Creative, our websites are built on WordPress, one of the easiest platforms for users to learn and make minor changes as needed to their website.
Add a Medical Practice Blog to Your Website
One of the best ways to generate traffic for your website is through a well written blog. Each blog is a new page on your website. Each page is a new opportunity for potential patients to find you online for the many services offered by your practice.
Write for the End User
When developing content for each page of your medical website, consider the end user – the patient. What kind of information do they need? Be sure to share this information in a way that they can understand. Avoid using clinical terms they may not be familiar with. Unless your ideal website visitor is a peer, scale down the medical jargon and engage them with your content. Walk visitors through your website by sharing valuable information and then sprinkle calls to action to help them take the desired next step. A few examples can include filling out a form, subscribing to a newsletter, visiting your social media pages or giving you a call.
Building a website that will work for years to come doesn’t have to be an expensive endeavor. Trust your medical website redesign to a group that specializes in healthcare and understands what your patients need. Be sure to view some of their work and make sure they are committed to seeing you through a successful launch. By planning properly and understanding your website redesign goals, you can build a site that you are proud to represent your practice online.